When you’re busy with projects, hiring and maintaining a staff, and running a business it’s easy to forget about, or ignore your construction company website. But this would be a big mistake!
In an age where people connect online more than ever, your website is often the first impression you make. It’s critical that your site reflects your company values, provide accurate information, and represents what you can do.
There are some common mistakes that people make when it comes to their websites that you can easily avoid. These mistakes can cause potential clients to question the legitimacy of your company or find it difficult to reach you.
Some of these mistakes include:
- Creating a simple and cheap website that makes your company look fake
- Failing to provide contact information so that customers cannot reach out
- Relying on a customer intake form that you fail to respond to
- Not providing information on specific services that you provide
- Failing to update their website regularly, so information is out-of-date or the site looks abandoned
Even if the majority of your business comes from referrals, you should still take every opportunity to connect with new clients and represent your business as a professional.
Here are the top 5 things you want to be sure are on your website:
1. All Contact Information
So many companies put an intake form on their website that allows them to contact the customer at their convenience… except they fail to respond, or they provide an automated response. This is incredibly frustrating for the potential customer, and unprofessional on the part of the company.
Construction companies are especially notorious for starting jobs and failing to finish them; you want your customers to feel confident that they can trust you and can reach you.
Your website should include your phone number, email address, physical address, and names and titles of people who work there. Be sure that this information is always up to date. Not only does this build trust, but it can also help you show up in online searches.
2. Your Areas of Expertise
Be sure to clearly list everything that your company does; this can save a lot of time for both you and the potential client. Your receptionist won’t field as many calls for jobs that your company does not take on, and people who do reach out to you will already know that you are capable of doing the work that they need to be done.
3. Photos of Your Work
They say a picture is worth a thousand words, and they’re right! Nothing speaks louder than a portfolio of your work. It shows the quality of your work and exactly the type of projects that you excel at. Finished product photos are great, and before-and-afters are even better.
Ideally, you should have photos on your homepage. At a minimum, you should have a very clear link to your gallery. Potential clients shouldn’t struggle to find what they need on their website.
4. An “About Us” Page
In addition to your contact information page, you should have an entire page dedicated to introducing your team - in detail. Photos of everyone, degrees, certifications, etc. should all be included so that customers have a good idea of who they’ll be dealing with. This builds trust and also shows the qualifications that make you the right choice.
Another important piece of information to include is the geographical range in which you do business. This will help to limit the number of calls you get from outside the range in which you’re willing to travel for work.
This is also a great place to introduce any skills or materials that you specialize in.
5. Customer Reviews
Online reviews from past customers create credibility for future customers. Many people rely on customer reviews before selecting someone to do business with. Try to include several detailed reviews, with photos, on your website.
Your construction company website is your first impression for many customers, and it speaks volumes about your level of professionalism. It is a great place to showcase your work and pique the interest of potential clients. Make sure that your website is constantly updated and contains accurate information.