A New Year gives the opportunity to adapt to changing circumstances. With work being slower right now, it’s the perfect time to build up other areas of the business.
Here are 3 things you can do right now to set your business up for success in 2021.
Build The Process
To increase overall profitability, improve operations, and simply make your life easier, building a process for how things are done can help.
A process is simply how you do something within your business. It doesn’t have to be complicated, but it gives your employees a framework to operate from. With that framework, you also have the ability to adequately determine how they are performing in their role.
Start with the things you want to delegate, maybe it’s invoicing, accounting, marketing… whatever it is. Write out how you’d like it to be done so you can pass it off to a team member with a clear guide on how to do it.
Over time, it can grow but this will allow you to focus on the areas that you do best within your business.
Most businesses focus on the smallest possible segment of the market: those ready to buy right now. This accounts for a very small number of people and business scramble to try to shout louder to this group to land the client.
But what if you took a different approach? An approach that generated interest in a much larger section of the market that most businesses ignore.
That’s the segment that will need what you have to offer within 6-12 months.
It’s a powerful area to focus on because you have time to develop the relationship before they need your services so when they do, you’re the only one they call.
This comes from putting out regular, value packed marketing materials that solve a problem that they likely have. With residential construction, this could be any number of how to or DIY style guides or videos with a simple “if you’d like us to do this for you, give us a call” offer at the end.
It’s content that doesn’t get old or tired and can bring clients for years to come.
With your builders license, there are certain things you have to do to maintain it - the main piece is continuing education.
Most people like to wait until the last minute to get it done and end up scrambling to get it done in time. All that does is add stress.
You can get it done now and not need to worry once your renewal comes up because you would have already met the requirements.
All it takes is registering for a simple 3 hour class if you’ve been licensed for more than 6 years or 21 hours if less than 6 years and you’ll be able to renew your license without stress when it comes up due.