Consumer Expectations, Digital Marketing, and Angi

Consumer Expectations, Digital Marketing, and Angi

Consumer Expectations, Digital Marketing, and Angi

How Do You Meet Customer Expectations?

Marketing in today’s fast-paced online world can be daunting. How do you know where to start? How do you keep up with changing consumer expectations? SEO or SEM? The questions are endless. Good thing Michigan Builders License has partnered with Angi to help answer those questions!

Let’s talk about consumer expectations. Meeting customer expectations is arguably the most important part of your marketing plan to win the customer and grow your business. Consumer expectations are many, and the first is web presence. According to a survey by Think with Google, 60% of shoppers go online first when considering a purchase. That same survey found that 85% of shoppers say that product information and photos are important when deciding where to buy. However, web presence is not the only thing consumers are looking for.

When it comes to your online web presence, being able to read ratings and reviews is the most crucial factor when hiring a pro, according to 81% of those surveyed. According to a recent study by BrightLocal, 72% of consumers say that positive reviews make them trust a local business more (Garman, Emily. “Online Reviews: How They Help Your Small Business and How to Get Them.”, May 2, 2023,)  Those are some big numbers. I could go on all day about ratings and reviews, but I’ll save the rest for another day – stay tuned!

To keep this brief, let's discuss consumer expectations. However, these few items covered some of their biggest expectations when hiring and trusting a company with their home. You’re probably wondering how Angi fits into all of this. Well, Angi checks all these boxes (and many more) with your photos, ratings, and, yes, a web presence all in one place! Michigan Builders License and Angi have partnered to bring you exclusive benefits to help you build and grow your business. Keep an eye out for our upcoming webinar on October 5th, 2023, where we will further discuss consumer expectations and how Angi can help you meet those expectations. 

“It’s important to remember your competitor is only one mouse click away.”

- Douglass Warner III