Making Social Media Work for You
Facebook, Instagram, Twitter, Snapchat are where the people are, but how can you make your page work for you?
Show & Tell
Use your pages for show and tell. What you do and how you do it is everyday stuff to you, but to some new home owners, you’re a rocket scientist. Provide some preventative maintenance tips and even use video to illustrate some of the finer points. Some ideas might be how to repair drywall, installing weather stripping around doors, re-glazing windows, how to replace silicone sealant around a bathtub or even changing a washer in a fixture.
Respond to questions immediately. Even if you don’t have the answer, you need to take the time to say so: “Hi. Thanks for the question. I don’t have an answer right now, but I should have one by the end of the day tomorrow. If you inbox me your phone number, I’ll call you personally.” Follow up with that promised phone call, and then provide a summary of it on your page. That way, people will know that you did what you said you were going to do. More importantly, assume that if one person asked the question, other people might be curious, too. Give a brief summary and invite more questions.
Before & After
Post before and after pictures – with the home or business owners’ permission. Use the site to show where you started…and most importantly, where you finished. Provide details, too. Maybe there’s something you’re especially proud of that you can highlight. For example, creating a specialized storage area within a closet. Show some of its key features, such as a cedar lining to help prevent pests. Make sure you show the details so people have a good idea of your good idea!
Who, What, Where, When, Why & How?
Sponsorship, mentorship and friendship go hand-in-hand with social media…and can make a big impact in the community. Who did you help? Who helped you? What did you learn? How did your participation make a difference? Tell the big story in pictures, but also tell the stuff that matters, like how you saw your littlest Little League player get her first hit, the dog you sponsored get adopted by a new family, the extension on the local soup kitchen that can accommodate 25% more people every day. Building and fostering those community relationships is the foundation of building your business.
Continue Making Connections
Think of social media as yet another tool to connect with business prospects. Use it to build market awareness, community involvement and business contacts….and turn prospects into sales.