You’re in business, every job you’ve done has turned out well…but you’ve hit a dry patch. When there isn’t enough work to go around, you’re faced with tough decisions you don’t want to make: Who do I lay off first? You don’t want to lay off anybody, so here are some ways to avoid a dip in business:Being a builder - much of your business likely comes from referrals and word of mouth. But what do you do when that isn't enough? Every business needs to have an offensive strategy to acquire new customers, get leads and grow your business. We'll look at some basic strategies you can implement - often with little cost to make sure you replenishing your business with fresh leads and revenue opportunities.
Customer outreach - it is 70% easier to do business with someone you have previously done business with than to acquire a new customer. Your previous customer list is golden. Make contact with them and ask them how things are going with the home or remodel. Ask them if they need any additional help with any projects or know anyone who does. If you have an email list - send them a 'hi how is it going' email. Offer them a discount on services or ask them if they know anyone who may need your help. If you did a good job with their home or project - they will want to help you. Your previous customer list should be an excellent source of revenue and a great way to get additional jobs and leads.
No matter how busy you are, always, always make time to prospect. Belong to a networking group where once a week, you get up in front of an audience and talk about your business. You’ll have as many as 30 people listening to your verbal advertisement, and then looking for ways to refer your company.
When you work in a neighborhood and all of the buildings are approximately the same age, there are probably going to be similar problems occurring. For example, houses built with a poured foundation may need basement waterproofing services at the 35-40 year mark. You’ve already done a few…and you’re starting to see a trend. Flyers, mailers or postings on the community website or cable company can help you get the word out that you know the work and you’ve done it before. Testimonials work wonders, too. Potential customers are more likely to trust their neighbors than an arbitrary person from a faraway town.
Make some signs and put one up in front of every job you’re working on. You’ll be amazed by how many leads you can get just in that neighborhood. Plus, if people see you out and working, they’ll be more likely to assume you’d be interested in working on a similar project in the area
Make up business cards. Order as many as you can and then give those cards out like the lifelines they are. Hand them out. Leave them with your clients. Post them on public bulletin boards. Order them as magnets, too. People will hang them on their refrigerators, file cabinets and overhead storage bins…and all of them will have your name and contact information immediately available.
Have a website. It’s a necessity these days as people search for everything online. Once they find you, they’ll want to see pictures of what you’ve done, where you’ve worked, what your specialties are and testimonials from your customers. You can build your own or you can hire a website builder for a reasonable price. If at all possible, retain your website builder to help you maintain your site.
Always ask for a referral.