Free Tool for Builders, put Google Maps to Work for Your Business
Something for FREE… who doesn’t like free?
When someone says it’s free, it catches your attention….
As we know, in the world of the Internet, Google and Facebook are some of the top ways to get your name out there.
So, when Google provides a free tool, you need to take advantage of it!
We all know how important Google Reviews are, you have to claim your spot out there in the Google world. If someone’s going to be searching, they need to know you exist.
So imagine this, someone (who knows nothing about your business) is on your website, Facebook page, etc… and stumbles upon a map that is marked with every single place you’ve done work at.
If a complete stranger views all of the places you’ve worked on near them, this is going to establish trust right off the bat!
So use this tool, create a map for yourself, and pinpoint every single location!
Imagine one of your customers, coming across your website, maybe on your homepage, sees beautiful pictures of places you have worked on, the homes you’ve built.
Maybe over the last 10 years, you’ve worked on a thousand different places…
Now, imagine having a thousand of these little pinpoints all over the place!
Or maybe you are just starting out, put your work out there and focus on the communities you want to establish a name for yourself in.
Remember, if someone doesn’t know you, they might be watching you on Facebook and reading your Google reviews, if they then see this map of all the homes that you’ve worked for in this area….
Boom! They know you have a name.
You can also utilize this map in a newsletter. Send one out that says ‘we’ve worked in your neighborhood’.
Or maybe it’s just a send out to homeowners to let them know that you’re working in their neighborhood and all you do is include the map.
What an easy, free way to improve your business!
Here are the steps to set it up:
- Sign into Google. Most of us are probably already signed into Google and have an account
- Go to google.com/maps. As soon as you do that, you are going to come to a map
- In the top left-hand corner, hit those three little bars and it is going to have a drop-down menu
- Click on “your places”
- Click “create map”
- Label this map and save it
Maybe you call it “ABC Building,” whatever the name of your builder business is.
You can also label it “Places Worked on in 2018”, and put a date on it so that when you’re looking back you’ll see that the last time you updated this was May of 2018.
If you work in different areas and you want to use different maps for those areas, you can create as many maps as you want, they are absolutely free.
This is a great thing to do over a coffee a cup of coffee if you have some extra time, or maybe you can delegate this to someone else to do. College Students or high school students are always looking for a couple dollars.
You can give them a list and have them put all of the addresses in for you.
This is a great tool to utilize to show your current and future customers places you have worked on or are working on now.
It’s a plus for your building business and its budget friendly! (Free)