5 Tips to Prepare for Season Kickoff
For most people, summer is a time to relax and enjoy the sun. For Michigan builders, however, the spring and summer months are their busiest time. Building professionals should start preparing early to take full advantage of this profitable period.
Do you have enough labor to meet your goals? Start your labor search early. Good construction workers are always in high demand. If you late until the season has started, you may be left picking from a pool of green workers. This increases your training costs and lowers your ability to meet the needs of your clients.
Check your administrative setup. Business software tools like job and labor scheduling, time tracking, and accounting or payroll help smaller builders stay organized without breaking their budget. They also reduce the amount of time you spend in the office while increasing accuracy and compliance.
Customer Service Strategy Review
A study of consumer habits found that 55% of your clients are willing to pay more for a good experience. Good customer service can make a real difference to your bottom line. If you can’t afford dedicated office staff, consider outsourcing services. Answering services require very little investment and give potential clients the impression of professional competence.
Update Digital Presence
Ensure all contact information on your website is current. Post updated pictures of staff and projects you have completed. If you’re looking to attract more clients, consider upgrading your social media strategy. Or, outsource your online presence to a digital marketing manager. These professionals will create and maintain social media pages. They can also plan and execute digital marketing campaigns that draw customers in when you need them most.
Connect with Colleagues
Independent builders often collaborate with other building professionals on large or long-term projects. Contact colleagues that you’ve worked with previously before the busy season starts. They can be a great source for information on potential jobs and where to find good labor. It also helps to know their schedule, so you can plan the best way to use your own resources.
Use these tips to get your business ready for this lucrative summer and fall building season.