Advertising gives you an edge over your competition and helps your Michigan-based building company grow. In 2016, 53.3% of surveyed business owners admitted to using social media as their primary marketing tactic. Social media outlets are a low-cost way to get the attention of your potential customers. Here are 3 strategies you can use on your company's social media pages to increase engagement and turn followers into clients.

Make a Plan

What are your goals? Do you want to increase local recognition of your name brand or entice more people to contact you for a free quote? Figure out what actions you want people who visit your page to take, then research methods of getting it done.

Stick to One or Two Platforms

Pick the social media site your target audience is most likely to use and stick with it. Trying to maintain a meaningful presence on all the major social sites is an unnecessary time drain that will likely result in too much work and not enough results. Each site focuses on a different demographic.

  • With over 2 billion users, Facebook is the largest social media platform in the world. Regardless of who you're trying to reach, they're probably here.
  • Visually-focused Instagram attracts younger people with limited time. Use this platform to advertise sales and display pictures of jobs you've done for happy clients.
  • Twitter works best for information-driven businesses. Contractors can use this platform to share links to videos and posts on other sites.
  • Pinterest is loved by those who want usable instructions and creative inspiration. Use articles to lure readers to your business blog.

Create Good Content

High-quality graphics and informative content are essential to a successful social media campaign. Post pictures of jobs you've completed, articles that inspire dreams of renovations, or short videos that feature construction professionals at work on your latest project. Encourage readers to share posts with friends and associates to spread your message even further.

Social media marketing is an effective way to increase leads, engage potential clients, and show the world what you can do. Use these tips to fine-tune your online marketing strategies and create more interest in your building services.